State rules guide
Oregon wine shipping & label registration basics
What an out-of-state winery needs to ship wine directly to consumers in Oregon, and whether Oregon requires label or brand registration. Regulator: Oregon Liquor and Cannabis Commission (OLCC).
Summary
Key facts
- DTC permit for out-of-state wineries
- Direct Shipper Permit
- Law
- ORS 471.282; delivery rules OAR 845-006-0392 and -0396
- Fee
- $100 per year
- Bond
- Bond or other security of at least $1,000 (OLCC privilege tax bond requirement)
- Volume limit
- Up to 5 cases of wine (no more than 9 liters each) per resident per month
- State label registration
- None: no OLCC label approval, but labels must meet Oregon’s labeling rules
Direct-to-consumer shipping: getting the permit
Out-of-state businesses licensed to make wine (or to sell wine from fruit they grow) can apply to OLCC for a Direct Shipper Permit. When the application is based on another state’s license, ORS 471.282 requires you to:
- Apply in the form OLCC prescribes. OLCC now runs alcohol licensing online in its CAMP system.
- Include a true copy of your home-state license, or enough information for OLCC to verify it.
- Pay the $100 fee.
- Keep a bond or other security of at least $1,000.
After you’re permitted: ongoing rules
- Sell only to people 21 or older, for personal use, not for resale.
- Ship no more than 5 cases of wine (9 liters or less per case) to any resident per month.
- Label containers: “CONTAINS ALCOHOL: SIGNATURE OF PERSON AGE 21 YEARS OR OLDER REQUIRED FOR DELIVERY” (or similar language OLCC adopts by rule).
- Make sure the carrier gets the recipient’s signature and checks government-issued photo ID showing they’re 21 or older.
- Follow OLCC’s delivery rules and its privilege-tax reporting.
Label and brand registration
Oregon doesn’t pre-approve wine labels. Under OAR 845-010-0290, wine labels sold in Oregon must comply with OLCC’s advertising rules, the federal standards of identity as Oregon adopts them, and Oregon’s own standards for wine identity where they apply. One example: since January 1, 2023, wine labeled with a nested AVA inside the Willamette Valley AVA must also say “Willamette Valley” (OAR 845-010-0923). Oregon’s varietal and appellation minimums can be stricter than the federal ones.
How Vintners Desk can help
We prepare the OR application from your intake ($239 for the first state, $199 for each additional state in the same order), list the tax registrations you need, submit, and add renewal and reporting dates to your calendar. State fees are paid by you to the state.
- Whether the $1,000 bond can be waived for wine-only direct shippers.
- Oregon’s current varietal-percentage minimums (OAR 845-010-0915 and -0920).
- The privilege-tax reporting frequency and form for direct shippers.